One year ago Nike reinforced the company’s commitment to sustainability in a very public way, releasing the Nike Better World manifesto and “100% Recycled Ads” video. Nike has just launched a new brand site (NikeBetterWorld.com). The mantra? serve the needs of the athlete and the planet by creating superior performance product with lower environmental impact, and make sport available to all. 3/19/2012, ultra-endurance athlete, Jason Lester, began the Journey for a Better World. Running/Biking from Niketown New York City to Eugene, Oregon, He will travel 4,800 miles across the United States over 102 days, relaying the Nike message that a better world starts with sport. Along the way, Jason will be stopping at 39 Nike Stores, sharing how sport inspires hope, instills discipline, raises confidence and rallies communities.
Want to know where Jason Lester is traveling today? How fast he’s moving? How many Nike Fuel points he’s earned? Then follow NikeBetterWorld.com/journey – for real-time updates. http://www.twitter.com/nikebetterworld Hashtags: #betterworld #journey