Monthly Archives: March 2012

Inspiration: Jason Lester’s Journey For A Better World — running / biking 4,800 miles across the United States in 102 days

One year ago Nike reinforced the company’s commitment to sustainability in a very public way, releasing the Nike Better World manifesto and “100% Recycled Ads” video. Nike has just launched a new brand site (NikeBetterWorld.com). The mantra? serve the needs of … Continue reading

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SOLE Collector Magazine

The Journey For A Better World Featuring Jason Lester By: Brennan Hiro Williams Nike Better World presents The Journey For a Better World, a 4,000-mile, 102-day journey featuring ultra-endurance athlete Jason Lester. Lester will run and cycle across the United States, … Continue reading

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4,700 miles — ‎30 miles of running a day / 75 miles of biking ( 102 days )

On March 19th 2012, ultra-endurance athlete, Jason Lester, will begin the Journey for a Better World. He will be running and biking 102 days and over 4,700 miles across the United States, relaying the Nike message that a better world … Continue reading

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