By: Nike
There’s a mad man moving across the country. Mad for the journey. Addicted to life. 102 days coast to coast, spreading access to athletes. He’ll run 32 marathons and bike 3800 miles. He’s just one man. But his heart is big, for sport and for the planet. Today, he’s halfway home. May seem crazy to some. But it means the world to Jason Lester. It means a better world. You can follow Journey for a Better World live @ NikeBetterWorld.com/journey twitter.com/jasonlester
BTR_WRLD
“What are YOU doing?”
If you want to change the future, change the present. If we want to make a better world for our children, we must first make a change in ourselves. Sport not only changed my life, it saved it—by giving me a purpose. Nike has a saying: “If you have a body, you are an athlete.” I truly believe that. It’s why I’ve dedicated my body and soul to help Nike give young people around the world greater access to sport. I know from experience that sport can make a better world. What do you know, and how will you use it? Order Here: http://store.nike.com/us/en_us/product/free-run-id-running-shoe/#?mid=367801730&sitesrc=dl_usid
One year ago Nike reinforced the company’s commitment to sustainability in a very public way, releasing the Nike Better World manifesto and “100% Recycled Ads” video. Nike has just launched a new brand site (NikeBetterWorld.com). The mantra? serve the needs of the athlete and the planet by creating superior performance product with lower environmental impact, and make sport available to all. 3/19/2012, ultra-endurance athlete, Jason Lester, began the Journey for a Better World. Running/Biking from Niketown New York City to Eugene, Oregon, He will travel 4,800 miles across the United States over 102 days, relaying the Nike message that a better world starts with sport. Along the way, Jason will be stopping at 39 Nike Stores, sharing how sport inspires hope, instills discipline, raises confidence and rallies communities.
Want to know where Jason Lester is traveling today? How fast he’s moving? How many Nike Fuel points he’s earned? Then follow NikeBetterWorld.com/journey – for real-time updates. http://www.twitter.com/nikebetterworld Hashtags: #betterworld #journey
Nike Better World presents The Journey For a Better World, a 4,000-mile, 102-day journey featuring ultra-endurance athlete Jason Lester. Lester will run and cycle across the United States, stopping at 39 different Nike stores along the way, relaying the Nike message that “a better world starts with sport. http://solecollector.com/
On March 19th 2012, ultra-endurance athlete, Jason Lester, will begin the Journey for a Better World. He will be running and biking 102 days and over 4,700 miles across the United States, relaying the Nike message that a better world starts with sport. Along the way, Jason will be stopping at 39 Nike Stores, sharing how sport inspires hope, instills discipline, raises confidence and rallies communities just like yours. Show your support by joining Jason along the journey and ignite a fire to create one of your own.
http://www.nikebetterworld.com/journey/
Long after Jason moves on to the next stop, you and your community will continue blazing new trails, knocking down barriers and creating a better world through sport.
For real-time updates and inspiration, join the action:
By GEORGE WITKOWSKI | The Glendale Star
When Glendale resident Huntter Damico takes the pitching circle, she treats it like any other game. Only there was one game which forced her from competing as she ordinarily would, and she found the challenge great. Huntter, 13, attends Hillcrest Middle School. She pitches and plays first base for the Arizona Hotshots Gatti 14U softball team, and she has played softball since she was 9 years old.
“She had this uncanny ability to separate pain,” Karen said. “She’s strong and strong in faith and has the ability to do something and turn it off and do what she needs to do. ”Her strong sense of faith has carried her through, and she has a saying from a man, who had a bicycle accident and is paralyzed in his right arm. ”His motto is, ‘Never stop.’”
http://www.glendalestar.com/features/feature_stories/article_d1a9773e-5663-11e1-90d1-0019bb2963f4.html#.Tz2Dt92kaqA.facebook
Don’t tell me what I can’t do.
Don’t tell me not to DREAM big fat audacious dreams.
Like making the world better THROUGH SPORT.
Sport is my passion.
Sport inspires hope, instills discipline, it raises self-esteem, reduces depression and disease. Raises awareness, rallies communities, defines nations, defies gravity and denies prejudice.
Sport laughs in the face of racism, flicks a towel on sexism’s ass and kicks sand in the face of discrimination.
It makes neck hairs stand to attention, hell it’s even been known to stop wars.
That’s a pretty impressive resume. Sport, you’re hired.
I WON’T REST
Until every living breathing person has access to it.
And Nike won’t stop making the best gear to propel humanity forward.
Without wrecking our global playground in the process.
I WILL DO GOOD — with a vengeance.
And to all the cynics and naysayers, I’m going to make the world better for you anyway.
Because like sport, I do not discriminate.
We’ve made the world better
BUT I STILL WANT A BETTER WORLD.
–JPL
The goal was 300 — In the past 16 weeks there have been over 4,200 Nike H2OPE
shoes sold. Nike to donate $25,000 to Operation Blessing. OBI is a charity devoted to
funding clean water projects in villages around the world that currently lack
access to local, safe water. Please join me and support H2OPE at
www.ob.org/h2ope . You can still get your – H2OPE – Nike shoes @
http://store.nike.com/us/en_us/?l=shop%2Cpwp%2Cc-1+100701%2Fhf-50149+4294966954%2Ft-H2OPE
It was a long and very eventful 6 day journey through Death Valley.
Monday afternoon I crossed the 306 mile mark of my epic journey out of Nevada and through an insanely desolate route into California including the Badwater ultra-marathon course covering 306+ miles.
Thank you to my crew who did a remarkable job. Thanks to my team at Nike, inc. who inspire me to be my best. To Operation Blessing, MetaBender, PocketChange and the hundreds who did the Global Run – thank you for making this vision a reality.
I put my body and mind to the test to raise money for Operation Blessing. A charity devoted to funding clean water projects in villages around the world that currently lack access to local, safe water. Please join me and support H2OPE at www.ob.org/h2ope .
Make sure to get your H2OPE Nike shoes!
http://store.nike.com/us/en_us/?l=shop%2Cpwp%2Cc-1+100701%2Fhf-50149+4294966954%2Ft-H2OPE
Jason-
On November 1st, Jason Lester and his team ( Lisa Smith-Batchen, Amanda Mangum Esquivel, Sister Mary Beth, Catherine Ryan, Scott Morgan, Gwelle Hsu, Dave Carder ) will begin a 306 mile run across Death Valley in an effort to raise funds for Operation Blessing’s Clean Water program ( www.ob.org/h2ope ). I am sure that you have heard the facts before: Every 20 seconds a child dies of…their of thirst or a water-borne disease. One billion people on this planet lack access to safe, clean water. The devastation is staggering. The cost in human lives, each life so unique and precious, is unfathomable. The tragedy and wrongness of it cannot fail to stir the hearts of those who seek justice, love mercy and earnestly desire to be a part in making this world a better place for future generations. Official site: www.H2OPE2011.com
To help support the run you can donate HERE
